Search Engine Optimization(SEO) is basically the process of making certain changes to your website design and content that make your site more attractive to a search engine. It is the process of optimizing your website to get organic or un-paid traffic from the search engine results page. In simple words, it is like adding hashtags to our post to get more likes on social media.
Suppose a user is searching something related to your product or about your product, then we must add some keywords to our site which helps in showing our website in the top results. This is how an entrepreneur can attract the interested people towards his products.