Here are a couple of factors that must be considered for choosing the tone of the content:
Brand character: The qualities of a brand are the chief rules around which the content strategy is created. The tone of the content must adjust itself to the just as content strategy the bigger brand procedure.
Crowd profile: Who the crowd is and how the brand needs to be seen by the intended interest group are significant inquiries that help a content author choose the style and tone of composing.
Channel: The style of composing on an online life discussion like Twitter is totally different from when you are composing a blog or an article. Anyway regardless of the channel, content must be predictable with brand properties.