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Sonali Rai
Asked a question 2 years ago

How do we advertise our business?

Where am I?

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Puru BhatnagarTop Contributor
Business Analyst, Entrepreneur, Business developer, Marketer

To advertise the business is to show your presence in the market among your competitors.

In order to advertise your business you should first have a complete knowledge of your targeted audience i.e. to whom you want to sell your product.

Sometimes to find your target audience can be difficult, but a thorough analysis of the product, it can be an easy task.

Once you have found your target audience next step will be to choose the platform on which you want to advertise it. There are many options available to advertise your product which includes social media marketing, print media marketing, etc.

Digital marketing is a hot topic now a day’s one can easily found their target audience through various Search Engine Optimisation (SEO) techniques, even you track your product/business reach.

Above all, the main aim of your advertisement should be to display your product quality well enough that can compete with its competitor.

To explain this lets take an example of a bathing soap, when advertising it the key points that should be included in the advertisement is:

  • What are its compositions (that other soaps don’t have)?
  • How it is beneficial to the skin.
  • What is the cost of the product?

And one can advertise it on various social media by using meta tags (hash tags), or in print media

P.S: As the targeted audience here is wide age group people so there is more options for advertisement but one should choose that one which can provide them more outreach like in  this case print media and social media.