Business world consist of so many ups and down . When you sell a product ,other company make the substitute of that product .you can think take an example of soap when yo start selling a soap you probably may look for the cost , fragrance , place where the demand is more and less and another company may provide the same thing with a different Discount offer or may offering you more products with that and from here the competition arises. Marketing strategy comes into play .This is the business world
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