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YashTop Contributor
Content Writer
Asked a question 4 years ago

How can you categorize the digital marketing?

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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

Digital marketing are all marketing activities that use an electronic device or the Internet.

It can be categorized into following categories:

  1. Content Writing: Content advertising is a sort of computerized showcasing that centers around making and appropriating content for an intended interest group. The substance targets being significant, important, and (in a perfect world) steady. Its definitive objective is to drive a beneficial client activity.
  2. Search Engine Optimization:  Website optimization, or Search Engine Optimization, is the way toward getting quality traffic from free, or natural, list items on the web indexes (like Google and Bing).
  3. Search Engine marketing: Search engine marketing alludes to a type of advanced promoting that targets expanding the perceivability of a site in web indexes by utilizing paid strategies. At the end of the day, it's the promotions you put out there on Google AdWords and Bing Ads.
  4. Social Media Marketing:  social media marketing alludes to the way toward utilizing web-based social networking stages to pull in rush hour gridlock and consideration. By utilizing web based life, you can expand presentation and construct important associations with your clients.
  5. Pay-Per-click advertising:Pay-per-click is a model of promoting where advertisers pay a charge each time individuals click on their promotion. Essentially, it's the way toward purchasing visits to your site, instead of getting them naturally through SEO or different sorts of advanced showcasing.


The digital marketing communication is categorized into two segments

  • Inbound Marketing: This techniques takes the help of social media, digital content in e-books, webinars or e-newsletter to increase the number of clicks on links and learn more about a company and its services.
  • Outbound Marketing: This segment includes placing ads, cold-calls, e-mails or reach out potential customers through digital mediums.