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Neha PalTop Contributor
Content Writer|| ENGINEER||
Asked a question 3 years ago

How can brands and businesses measure their social media marketing success?

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Brands and businesses can start measuring success by how much value they provide without any expectation of direct return. Now it’s going to be very difficult, if not impossible, to track this or chart on a spreadsheet, but it’s the most important factor in doing well on social media.

The reason so many brands are now having to turn to influencer marketing is because they never cared to figure out how to make people happy on social media. While brands were busy “social selling” and using programmatic marketing to deliver disruptive ads that blocked the content people really wanted to engage with, influencers were delivering real value without expectation and measuring success by follower appreciation.