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Prakhar SharmaTop Contributor
Social media marketer, Content Writer
Asked a question 3 years ago

How BBT became such a big brand in India?

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Prakhar SharmaTop Contributor
Social media marketer, Content Writer

At the age of ten, Jatin Ahuja sold a pen for Rs 3 to a friend and made a small profit. Today, at 32, he owns Big Boy Toyz, a popular retail brand for pre-owned high-end cars such as BMW, Audi, Lamborghini, and Range Rover with an annual turnover of Rs 250 crore.

Born and brought up in Delhi, Jatin studied at Mata Jai Kaur Public School and then completed his B. Tech from Maharishi Dayanand University in 2002. He was one of the toppers from his batch.

But his first love has always been cars. Just six months after completing college he bought a pre-owned Fiat Palio for Rs 70,000 and spent Rs 1.30 lakh on refurbishing it - with money he got from his father, who was a successful chartered accountant

In 2006, noticing a market for fancy mobile numbers, he bought 1,200 SIM cards of the 99999 series of phone numbers from Vodafone and sold them to customers at a premium, earning a cool Rs 24 lakh in a short span of time.

By 2007, with about Rs 2 crore – that included his own savings and his father’s money - Jatin launched Magus Cars Limited, a private limited company that would import new cars from around the world and sell them in India.

In 2009, he launched Big Boy Toyz, or BBT as it is popularly known, where pre-owned luxury cars would be refurbished and sold. BBT was such a hit that the turnover of the first year itself was Rs 6 crore and it has multiplied each year henceforth. In 2016, less than a decade since he opened BBT, Jatin’s company had crossed the 100-crore turnover mark.

Besides Gurgaon, BBT has another showroom in South Delhi. Plans to open showrooms in Mumbai and Hyderabad are in the pipeline.