How are you going to drag the attention of more potential buyers for the products /services offered by our business via social media channels?

Attention equals innovative content. If you produce good content and display it correctly to the right place at the right time it will definitely give the output. A few ways to engage your customers through Social Media are  crafting catchy headlines, posting quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments in a timely manner, etc.