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Kota Sai PrasannaStartupTalky Team
Digital Marketing Freelancer.
Asked a question 3 years ago

How am i able to Get My First Few Clients?

Where am I?

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Devashish Shrivastava Top Contributor
Undergraduate student | Content Writer

Here's few ways of getting clients at the start:

1) Find clients through your workplace.

Countless small businesses have been started by working professionals who a) moved from being employees of a company to being contractors or b) found a worthy client or two and absconded with them to form their own business.

So if you are currently a working professional, you may want to explore one or both of these scenarios. If you are thinking of becoming a contractor, though, be sure that you are clear about the differences between a contractor and an employee from a tax point of view.

2) Find clients through business organizations.

Especially for people just starting a service-oriented business, this is my number one piece of advice about how to get clients; join and participate in business and social organizations. You will pick up more business this way than through any other method except perhaps referrals once you get known.

Remember that this is not about the number of organizations you belong to; it's about what you do within the organizations you belong to and how other members perceive you. So don’t rush out and join ten groups and expect calls from new clients to pour in; choose a few only and participate in their work freely and fully. And be patient; people need to get to know you before they'll start sending work your way.

3) Tell friends and family you'd like more clients.

If you are blessed with many friends and family that are always in your corner and ready to help if they can, let them. Tell them about what you’re doing and that you're looking for clients – and be sure to tell them exactly what those ideal clients would be like, too.

Even if your family and friends can't use your services themselves, you'll at least then have a reliable scouting team that will continue to spread the word about your business.

4) Advertise for clients.

It's equally important now for every small business to have a website, if for no other reason than the fact that so many people now use their phones, tablets, etc. to look for businesses that are close to them and/or to look up addresses on the web. The days of the phone book, like those of the phone booth, are over.

For this same reason, it's important to get the full force of internet directories working for you. Do a search for your business in any search engine and make sure that your listing is complete and accurate in all the local directory listings you can find.

5) Get clients through your personal activities.

All the group things you and your family do are opportunities to find clients. Take the time to converse with the other parents when you’re taking your kids to soccer or dance. Be friendly when you're at the gym. Try to get to know other people and learn what their interests and concerns are.

Remember, when you are in a service-oriented business, you are your business and whether you’re at a grocery store or a pub, your business is always on display. It Pays to PAK Your Business Image explains how to be the kind of person that other people are going to want to do business with.

6) Get clients through social media.

The best use of social media to find clients is through being seen to be knowledgeable and helpful. Historically, LinkedIn is the social network designed for professionals to connect with one another. It's easy to find groups related to your industry and/or professional interests that you can participate in there. Here are 9 Simple Tips to Make a Better LinkedIn Profile.

But that doesn't mean that there's no point to participating in other social networks. In fact, some social platforms might be more suitable for your business than others. A yoga teacher, for instance, might find Pinterest or Instagram more suitable. How to Create a Social Media Plan, explains how to tell which social media is the best fit for your business.

1. Ask everyone you recognize . Sending an email to everyone you recognize announcing your new business is all fine and good but talking one on one to the few individuals who can truly assist you is best.

2. Become involved in your community. People generally want business with people they like and belief. in fact you don’t want to be the guy everyone knows as being involved within the community for his own self-serving ends.

3. Collaborate with competitors. If you view every competitor as an enemy or a rival to be defeated, you’ll miss out on a number of your greatest opportunities.