Advertising means providing adequate knowledge about some special product/service/idea to potential consumers so that they are stimulated to buy it.
Importance of society
Main benefits accuring to society on account of advertising are as follows:
Helpful in generating more employment: Advertising is an instrumental in generating more employment opportunities and creating diverse kinds of jobs. It provides jobs to artists, screen printers, block-makers, script-writers, painter, etc. Some companies do only advertising jobs.
Helpful in improving the standard of living: Through the medium of advertising people get information regarding new products. As people use these new and latest goods, their standard of living gets a boost. Advertising is helpful in providing employment and increasing income of the people.
Helpful in survival of communication media: The main communication media are newspaper, Magazines,TV, radio, etc. Major source of their income is advertising. If these media of communication do not get the support of revenue from advertising, they cannot survive for long.
Helpful bin creating healthy competition: when a company gets its product advertised, it seeks to improve its quality and lower it's price.It193 is their endeavour to improve their own product rather than finding fault with the product of their rivals.
Helpful in economic development of country: Today, the effect of advertising is no longer confined to the four walls of the country, rather it has crossed the national boundaries. Through the medium of satellite, domestic advertising messages can be transmitted to the rest of the world. Thus, advertising proves helpful in economic development of country.
So, the above points so that how advertising by a business contribute to society and country in different ways and not only this society is also gaining various other kinds of benefits through Business advertising.