Today most of the startups are helping each other in growing and expanding together. This is one of the way to reach to the new customers.
One of the way is to do a CROSS PLATFORM PROMOTION with different companies.
Cross Platform Promotion is one of the trending promotion technique, which is increasing day by day.
It is a technique, in which a company collaborates with the other company having similar audience and similar business ethics. These companies should be non-competing to each other.
This technique helps in getting more customers to the business which were connected with the company with which you are collaborating.
This technique helps in increasing the market reach i.e.( helps the product to reach to many customers which can become our new potential customers ).
The best point of this technique is that, this technique does not requires a big marketing budget. That's why, the startups can use this technique inorder to grow exponentially.
I) Kitkat and Paytm are the two non- competing companies. These companies are doing a cross platform promotion in the form i.e. they are asking the customer to buy a Kitkat chocolate and eat it. Then they will get a code, inside the rapper of the chocolate, which they have to message on a given certain no. After this they will be getting the same amount of money in their Patym wallet.
II) Kitkat also collaborated with Google. Both are a non- competing brands. Google named it's Android version name as Kitkat. This was done by Google due to the fact that, the Kitkat is the the most consumable chocolate brand in the whole world. Kitkat also helped Google in increasing the market reach of the Android smartphones by making some of the Kitkat chocolate in the shape of the Android logo.
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