Pay Per Click also known as Cost Per Click is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
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PPC represents pay-per-click, a model of web promoting in which publicists pay an expense each time one of their advertisements is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavoring to "acquire" those visits naturally.
Web crawler publicizing is one of the most mainstream types of PPC. It permits publicists to offer for advertisement arrangement in an internet searcher's supported connections when somebody look on a catchphrase that is identified with their business offering. For instance, on the off chance that we offer on the catchphrase "PPC programming," our advertisement may appear in the top spot on the Google results page.