There are various benefits of customer relationship management
Through this, customers are not only retained but the methods of marketing are improved as they have been tested regularly on the customers. By CRM , the marketers learn how to introduce a new product in a way which will gain the highest market share. For this, marketers have to modify their offering, their pricing strategy, packaging decisions, labelling being done, everything they have to make according to the demands of the customers. To make customers stick with you don't shift to other brand is to keep their promises and provide according to their needs.
Increased customer satisfaction as customers are getting what they want.
Ensuring that the focus of the organization is external.
Maximization of opportunities.
Long-term profitability and sustainability.