Cloaking is a site design improvement (SEO) strategy in which the substance introduced to the web engine spider is not the same as that introduced to the client's program. This is finished by conveying content dependent on the IP addresses or the User-Agent HTTP header of the client mentioning the page. At the point when a client is distinguished as a web engine spider, a server-side content conveys an alternate adaptation of the website page, one that contains content not present on the noticeable page, or that is available yet not accessible. The reason for cloaking is some of the time to hoodwink web servers so they show the page when it would not, in any case, be shown.
cloaking is frequently utilized as a spamdexing system to endeavor to influence web search tools into giving the webpage a higher positioning. By a similar technique, it can likewise be utilized to deceive internet searcher clients into visiting a webpage that is significantly not quite the same as the web engine depiction, including conveying explicit content cloaked inside non-obscene query items.