This totally depend on in which sector a company is working in, either it is in Fast moving consumer goods or in other sectors which are not that frequently used by the people.
Upon the whole the only thing which we want for the company is to provide the best service either it is from the product or through the after service.
The service or the customer is greeted by the company value the company customer relationship and if any company value that, it can assure its success in the long term.
Let me take some examples:
1). Company like Cadbury
I would like the company should provide more variety in less price.
2). Company like Bajaj finance
I would like company should provide me great after service when the insurance is taken, claim should be make more easily and as a customer should not face any problem.
3). Company like Honda motors
I would like company should provide good sales service, also the company should provides the best after sales service like when customer reaches to the company service centre for servicing, the customer should not face problems.