🚀 Why Your Startup Won't Survive Without Core Values

When Steve Jobs returned to Apple in 1997, the company had long stopped
communicating its core values —

And was close to bankruptcy 📉

It all changed with the “Think Different” campaign, which made sure everyone
knew Apple's motto:

Those crazy enough to think they can change the world, are the ones who do!

Why you should not only HAVE but also COMMUNICATE your company values?

To attract and retain top employees!

➡️ 46% of job seekers state that company culture is very important when choosing
to apply to a company.
➡️ 15% of job seekers turned down an offer because of the company’s culture.
➡️ Employees who don’t like their organization's culture are 24% more likely to

Follow Steve Job’s footsteps:

→ Define your company’s values.
→ Make sure everyone knows about them (clients and employees).
→ Attract top talent.
→ Grow your business.

Today’s employees want to work towards a common goal and make a difference in
their organization and the world!

Are you observing the same trend? 🤔

#Startup #Recruitment #Founders #Leadership #entrepreneurship

Posted by Anastasiya Tomchenko on LinkedIn
link: linkedin.com/in/anastasiya-tomchenko-08a52710a