Why Growth Hacking or replaying famous case studies will not work for you🎩🐇
First of all the idea of growth hacking comes from the intent to misuse a
platform and I strongly oppose it.
Generally, if a case study sounds too good to be true than truth then most
certainly it’s not true.
Here is why:
😵Most of the hacks got lucky (right opportunity combined with the right timing,
which will never exist anymore)
💹Extremely rare market conditions and lack of competition (or competition being
weak)
🚦In SEO, I see very often “some extremely successful case studies” where the
incoming traffic is either not qualified (very generic keywords) or there is no
strong competition.
🚀In Sales/Marketing, I see people often claiming they got “thousands of leads”
or “qualified calls from target persona”, what is a lead for you I would ask?
In case “ a lead” is an ebook download try to ask your Sales how easy it’s gonna
be to close one.
🧑🎓In the full-funnel academy with Andrei Zinkevich and Vladimir Blagojević,
we take b2b scenarios and case studies and go very thoroughly through each
aspect.
It is boring, some will say but it is necessary.
In B2B marketing there are no details that do not matter.
Take a leap in b2b marketing, join our community.
#b2bmarketing
Posted by Stefan Repin on LinkedIn
link: linkedin.com/in/stefan-repin-revenue-funnel-eli
First of all the idea of growth hacking comes from the intent to misuse a
platform and I strongly oppose it.
Generally, if a case study sounds too good to be true than truth then most
certainly it’s not true.
Here is why:
😵Most of the hacks got lucky (right opportunity combined with the right timing,
which will never exist anymore)
💹Extremely rare market conditions and lack of competition (or competition being
weak)
🚦In SEO, I see very often “some extremely successful case studies” where the
incoming traffic is either not qualified (very generic keywords) or there is no
strong competition.
🚀In Sales/Marketing, I see people often claiming they got “thousands of leads”
or “qualified calls from target persona”, what is a lead for you I would ask?
In case “ a lead” is an ebook download try to ask your Sales how easy it’s gonna
be to close one.
🧑🎓In the full-funnel academy with Andrei Zinkevich and Vladimir Blagojević,
we take b2b scenarios and case studies and go very thoroughly through each
aspect.
It is boring, some will say but it is necessary.
In B2B marketing there are no details that do not matter.
Take a leap in b2b marketing, join our community.
#b2bmarketing
Posted by Stefan Repin on LinkedIn
link: linkedin.com/in/stefan-repin-revenue-funnel-eli