About a year before finalising the idea of starting an offline retail chain selling generic drugs, IIT-Bombay graduates Sidharth Gadia and Girish Agarwal opened an online community for Indian pharma retailers called Reap. The community targeted the massive segment of over 10 lakh pharmacies.

In early 2016, the two met Sandeep Tandon, a serial entrepreneur who had co-founded mobile recharge platform Freecharge with Kunal Shah. Freecharge had just become the biggest strategic sale in the  ..