While everyone focuses on optimizing their subject lines, very few think twice
about their preheaders.

Here are 5 steps you can take to craft a compelling preheader:

* Build anticipation

* Keep it under 55-chars

* Support the subject line

* Don't repeat the subject line

* Personalize (When appropriate)

Posted by Priya Nain on Facebook
link: facebook.com/misspriyanain