𝗦𝘁𝗮𝘁𝘂𝘁𝗼𝗿𝘆 𝗪𝗮𝗿𝗻𝗶𝗻𝗴

Whenever I see those horrific 'WARNING' images that appear on cigarette packs, a
bunch of questions pop up in my head.

Do the ones in charge of picking these images go through hundreds of these
pictures before finalising one?

Do they reject some because they aren't catchy enough?

Do they give feedback like - "Make it scarier."

Do the designers that work on these images zoom them in and out multiple times,
airbrushing them in detail?

Do they stare at them from different angles until they are convinced that the
perfect level of ghastliness has been achieved?

Once they achieve perfection, do they blow these up, print them out and put them
up as posters in their living rooms?

Does this constant interaction with such hideousness affect their appetite?

Do these frightening pictures flash before their shut eyes every time they try
to sleep?

Do you ever think about all that? No. You only think about yourself.

#branding #marketing #themoraltroll

Posted by Nikhil Narayanan on LinkedIn
link: linkedin.com/in/phoenikhs