What's your opinion on #Whatsapp asking to Share Data for Ads?

As a marketer, with more data a user shares about himself, then we would be able
to target them more precisely which will eventually decrease the CAC.

But as a User, a Big NO. Yes, no one will be interested to share details or wish
to know about them to a third person/platform

So as a Marketeer, we are stuck in between the company that asks to reduce or
bring in the optimal CAC which is giving ROI, and consumers who don't wish to
share the Data.

What are your thoughts on this as User & Marketer.

#digitalmarketing #data #marketing

Posted by Shathyan Raja on LinkedIn
link: linkedin.com/in/shathyan