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Community Manager at ST
Posted last year
What’s the best marketing strategy for SaaS Charging $15 - 50 a month?
Originally posted by Hitesh Mistry on Facebook
Try these steps/strategies
atanas nasko terziev jr.
What is your retention?
Average order value?
Look into building vitality/referral loop into your product.
Think of organic and direct as other important channels.
Paid acquisition is just unsustainable with ever increasing prices. If you have
budget to buy customers and killer retention. You may consider it short-term
Need more details because there’s several factors involved. Be a bit more
parasjeet singh paik
Insights, targetting high propensity buyers, running Google ads, linkedin
ajay singh shekhawat
Hey, there are lot of open ends.
What is the LTV?
Did you ask your customers?
What is your marketing funnel?
The best platforms can be selected by knowing the audience.
LinkedIn outreach and organic is good!
Facebook Ads for this kind of pricing also works.
SEO is super important for long term goals
Quora can be useful
Content for Facebook, instagram and YouTube
If you want, I can I can consult on strategy for free. Let me know
Word of mouth can work well.
Sneezing - putting some sort of artifact that people generate and share
naturally. Think 'free email hotmail' signature or a Calendly link.
Self serve and or freemium. Let people get some value, so they tell other they
can get value then upsell them.
todd e. jones
Frankly, what works for you may not work for someone else. It is hard to apply a
one size approach to all situations. Something may work like gangbusters for you
but not anyone else.
The best way to start, if you have customers, is to do as
suggested, talk to your customers. Find out what worked for them.
Anything else is just guessing based on someone else's business.
I recommend hiring a skilled copywriter to find out what your messaging should
be. Someone who will do audience interviews.
Once you have your core messaging, you can use that in your content moving
Self serve with freemium mode - acquire user base
Leverage launch platforms - PH, Betalist, Review platforms
Leverage user platforms (seo) - chrome store, app store, playstore, salesforce
app exchange, google sheets add on
Leverage community - public slack communities, reddit,
Iterate the product to make it sticky
Finally create referral loop from the user base your acquired
Then spend on Ads
Hard to say without knowing what the AOV of your customer is. Just based off
what you've said chances are organic + FB ads would be good, but Google ads
might just work well too if your customers stay on for long periods of time
What stage of awareness is your market at?
What's the LTV?
What's your average lifetime revenue per visitor?
How long is your runway?
What are your overheads?
I'd suggest that, without asking those questions - and about 20 others - it's
impossible to give sensible advice about strategy.
We need more information than this to decide on the best marketing strategy. You
need to know where your target audience is, what their problems are, and how to
communicate with them best.
Of course, SEO is incredible for most SaaS. But you need to have some
foundational knowledge of the above for them to get you a good ROI.
SEO. DM me for more info.
oana madalina vasiu
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