What's the average website conversion rate?

What's the average email open rate?

What's the average sales cycle length?

If you can find that one statistic in your industry that everyone wants to know,
and you can make good use of it in your content, then your content will open up
a flood of natural links and organic search traffic.

And if it doesn't exist or it's outdated, then that's your opportunity - Create

Use original research in your content and become the "official" resource that
that one missing statistic.

#saasmarketing #contentstrategy #b2bmarketers