Passion.

Tris

great that you are focusing on growth. One of the things I look for in a growth
marketer is if they think strategically rather than pure tactical. They usually
show this by asking questions that are specific to how the business operates and
generates value for their customers as well as how they generate revenue. Then
they start picturing the metrics to connect the dots. Are you looking to hire
someone more data focused and analytical or more on the content/organic side?

Past results.

And if someone else says mindset, I'll buy Tony Robbins' course right now.

“Broker of Rules”

integrity. all the rest can be taught (-;

copy + email + social audience building

Resilient to setbacks/failure.

And the leadership better be too or they’ll just follow one short-term hire with
another

That your business has already a growth

If you are under 30-50k mrr... I doubt growth guy can help.

Depends on industry tho..

Don't think of it as a "growth/marketing hire." Think of it as someone who is
going to solve whatever particular problem you have right now.

Because the right person for the job depends on the job.

(It also depends on what you're bringing to the table. An experienced and
talented marketer is unlikely to agree to work with a company that's still
figuring out the basics of their marketing - unless you're willing to give up a
chunk of the company.)

Thanks for all the awesome comments on this thread. This is where I have gotten
to with an outline of the role.. Can't wait for. People to tell me what they
think!!

1-Figure out what growth mechanism work for you. And find a specialist in the
field.

Very rare to find a generalist that will discover what's good for you.

2-The guy needs to be passionate e.g. Follow podcasts and newsletters in the
topic.

3-How many times did he switch job?

There are the ratings we gave our candidates

Motivation + Passion

-

Human Fit + Ego

-

Autonomy + Comfort zone (startup compatibility)

-

Remote work

-

Entrepreneurial Spirit

-

Great English

-

B2B vs B2C, Inbound vs Outbound

-

Specific Skills

Google Ads Landing Page writing and optimisation

-

SEO

-

SEM

-

Copywriting (Savoir présenter quelquechose pour transmettre l’impression la plus
appropriée)

-

Marketing Innovation

-

Misc

Préavis :

Salaire :

Humility. Otherwise he/she would consider Best practices or past successes as
rules to predict the future and will do rubbish.

have actual experience past experience.

Microeconomics

It totally depends on your business and the skills you already have in-company.

In general, find a swiss army knife instead of a specialist. Someone who thinks
strategically and can work well with people who don't know much about marketing.

Iteration mindset

Mindset.

Critical thinking and creativity