What is #advertising?

Wonder Bread was one of the first sliced breads on the market. But when it first
appeared, people were wary because they assumed it would dry out faster than
unsliced bread.

But, somehow, it didn’t. Hence the name.

So what is advertising?

“Advertising is the ‘Wonder’ in Wonder Bread.”
~ Jef I. Richards, #marketing professor

Advertising is giving products a story in as few words as possible.



Posted by Eddie Shleyner on LinkedIn
link: linkedin.com/in/eshleyner