WHAT IF NEWSLETTER CREATORS COULD HAVE SPONSORS COME RIGHT TO THEM?
A few years ago, I created a few Facebook groups and newsletters.
I loved operating them.
They grew in size and over time, I was approached by companies who wanted to PAY
ME to reach the community members.
I graciously accepted a few small deals...
I was a n00b at all of this.
but wouldn't it be great if I could scale up?
I worked to create a super-simple process to reach-out cold to sponsors and sell
them.
I had a designer friend make an awesome Rate Sheet with:
- Info about our community's demographics
- Stats on # of members, open rates, click-through
- Ad spots available
- Testimonials from previous sponsors
I found companies already advertising to my target audience and pitched them,
met over zoom, and closed a bunch.
A few months back, I even closed a billion-dollar Enterprise company. I was
stoked. (and still am).
Now I want to create a productized service from my process.
The TL;DR is a service that works with online creators to create awesome
marketing materials, then go execute on them and sell.
We'd take a cut of each intro that leads to a deal.
additional opportunities could be selling a database of both creators and
sponsors, courses on creating ad packages, sales, and more.
so now, Productized-Service-ers, I ask for YOUR feedback on this idea.
Please feel free to poke holes and give me your honest criticism.
What could work right? What could go wrong?
I've got a basic landing page up at https://demandscout.co
I'm clearly in the validation stage at the moment
Thanks!
Stetson
demandscout.co
Demand Scout
Connecting Creators and Advertisers
Posted by Stetson Blake on Facebook
link: facebook.com/stetson.blake.796
A few years ago, I created a few Facebook groups and newsletters.
I loved operating them.
They grew in size and over time, I was approached by companies who wanted to PAY
ME to reach the community members.
I graciously accepted a few small deals...
I was a n00b at all of this.
but wouldn't it be great if I could scale up?
I worked to create a super-simple process to reach-out cold to sponsors and sell
them.
I had a designer friend make an awesome Rate Sheet with:
- Info about our community's demographics
- Stats on # of members, open rates, click-through
- Ad spots available
- Testimonials from previous sponsors
I found companies already advertising to my target audience and pitched them,
met over zoom, and closed a bunch.
A few months back, I even closed a billion-dollar Enterprise company. I was
stoked. (and still am).
Now I want to create a productized service from my process.
The TL;DR is a service that works with online creators to create awesome
marketing materials, then go execute on them and sell.
We'd take a cut of each intro that leads to a deal.
additional opportunities could be selling a database of both creators and
sponsors, courses on creating ad packages, sales, and more.
so now, Productized-Service-ers, I ask for YOUR feedback on this idea.
Please feel free to poke holes and give me your honest criticism.
What could work right? What could go wrong?
I've got a basic landing page up at https://demandscout.co
I'm clearly in the validation stage at the moment
Thanks!
Stetson
demandscout.co
Demand Scout
Connecting Creators and Advertisers
Posted by Stetson Blake on Facebook
link: facebook.com/stetson.blake.796
