We don't do a 1-month trial anymore.
For pilot projects, wherein we manage the client's content marketing campaigns
(blogs and/or guest posts), we ask for a 4-month commitment.
The reason being, while working with hardcore technology and SaaS companies, it
takes us a month or two to know the offerings, the workings, the objectives and
the expected deliverables.
A month is too short a period to know all this.
Sure many leads do not convert because of this.
But the ones who do. are the right fit for us.
For us, quality matters more than quantity.

Posted by Priyanka Desai on LinkedIn
link: linkedin.com/in/priyankadesai1