Unsolicited #SEO tip: If you're promoting a Zoom webinar or similar, do so on a
URL that you control on your domain and redirect to the Zoom-controlled signup
page. That way, once the webinar is done, you can remove the redirect to retain
the link equity and relevance around the subject of the webinar and use this
page (maybe to host a recording of the webinar or transcript).

Posted by Mark Williams-Cook on LinkedIn
link: linkedin.com/in/markseo