Unpopular opinion: B2B marketing is sexy.

Hear me out.

Cracking a B2B market is like solving a 1000-piece puzzle.

where you also need to find the pieces using a treasure map.

As your potential lead moves further down the funnel, you encounter and address
a new layer of paradoxical psychology.

— Oh, so they use the product at work.
You gotta be professional.

— But they’re also humans.
You need to be relatable.

—Product is loved inside the office.
But you want them to champion outside of work.

And months later when the needle moves, insanely long customer cycles convert,
and when you’ve finally pieced it together...

...it’s an adrenaline rush like no other.

So, yeah.

B2B marketing is sexy!

#marketingb2b #b2bmarketing #b2bmarketingstrategy



Originally posted by Vartika Gupta on LinkedIn
link: linkedin.com/in/guptavartika