This site earned an additional 25,000 visits
And, an additional $338,000 in new revenue. How? 👇
I have the same 3-step process for each client:
1. SEO audit
2. Content creation
3. Link-building
4 Repeat 2 and 3
This time, I didn’t even get past step 1
I *always* start with a site:WebsiteURL search in Google
Why? So I can see HOW many pages are indexed
In this case, only *one* page was indexed:
The home page (ouch!)
I logged into their CMS and saw they had no-indexed their *entire* website!
I fixed it. but rather than proceed with steps 2 and 3, I waited
Traffic and revenue grew immediately
Replacing “no-index” with "index" – literally a 10 second fix - helped them
generate $300,000 in revenue
There's a lot of hard-fought battles in SEO
This wasn't one of them
I've worked with dozens of websites
Very few companies need to worry about advanced tactics
90% get the basics wrong
The basics are:
1. Have a secure (HTTPS), fast loading and mobile friendly website
2. Make sure your best content is indexed by Google
3. Fix broken links, 404s and error pages
4. Create unique content your audience wants to consume
5. Make it easy to buy from you/ contact you
Don’t get lost in the sea of SEO advice
Focus on the basics
That’s your biggest opportunity
#Marketing
And, an additional $338,000 in new revenue. How? 👇
I have the same 3-step process for each client:
1. SEO audit
2. Content creation
3. Link-building
4 Repeat 2 and 3
This time, I didn’t even get past step 1
I *always* start with a site:WebsiteURL search in Google
Why? So I can see HOW many pages are indexed
In this case, only *one* page was indexed:
The home page (ouch!)
I logged into their CMS and saw they had no-indexed their *entire* website!
I fixed it. but rather than proceed with steps 2 and 3, I waited
Traffic and revenue grew immediately
Replacing “no-index” with "index" – literally a 10 second fix - helped them
generate $300,000 in revenue
There's a lot of hard-fought battles in SEO
This wasn't one of them
I've worked with dozens of websites
Very few companies need to worry about advanced tactics
90% get the basics wrong
The basics are:
1. Have a secure (HTTPS), fast loading and mobile friendly website
2. Make sure your best content is indexed by Google
3. Fix broken links, 404s and error pages
4. Create unique content your audience wants to consume
5. Make it easy to buy from you/ contact you
Don’t get lost in the sea of SEO advice
Focus on the basics
That’s your biggest opportunity
#Marketing
