This is one of the interview questions I asked in the recent past for the
manager/senior manager role in digital marketing.

With this question, I generally try to assess the candidate's understanding of
how various campaign type's attribution behave in Google ads and Google
Analytics.

Based on the response mostly there will one or two follow-up questions to get a
little deeper into certain aspects.

Here is the question.

> Your account manager has asked you to move from Last-click attribution to
Data-driven attribution. But you have a hunch that you should stick with the
last-click attribution model.

Now, give me three reasons why you feel it is better to stick to last-click
attribution over data-driven attribution?

I will share my thoughts based on the responses. I will also highlight people
who give some of the best answers in a follow-up post in the coming days.

For more questions and learning like this, follow Jagadeesh J
#digitalmarketing



Posted by Jagadeesh J on LinkedIn
link: linkedin.com/in/jagadeesh-j