This is one of the interview questions I asked in the recent past for the
manager/senior manager role in digital marketing.

With this question, I generally try to assess the candidate's understanding of
how various campaign type's attribution behave in Google ads and Google

Based on the response mostly there will one or two follow-up questions to get a
little deeper into certain aspects.

Here is the question.

> Your account manager has asked you to move from Last-click attribution to
Data-driven attribution. But you have a hunch that you should stick with the
last-click attribution model.

Now, give me three reasons why you feel it is better to stick to last-click
attribution over data-driven attribution?

I will share my thoughts based on the responses. I will also highlight people
who give some of the best answers in a follow-up post in the coming days.

For more questions and learning like this, follow Jagadeesh J

Posted by Jagadeesh J on LinkedIn