There’s just something about removing old content that stirs up a whole bunch of
emotions in companies & marketers.

I get it.

You create these assets and hope for the best. Deleting them can feel like
you’re giving up on these pieces entirely vs trying to do more with what you
have. But the studies show time & time again that you can actually see a
positive impact on your sites rankings by removing old content.

Here’s a way to feel less guilt after deleting them:,

Pitch the topics to other sites as guest blog post ideas. Once you delete that
original blog post — find a publication that would benefit from having this
piece published on their site and share it.

The post lives on. Your site is cleaner than it once was. It’s a win-win for
all.

#SEO # #contentmarketing #marketing



Posted by Ross Simmonds on LinkedIn
link: linkedin.com/in/rosssimmonds