There's a reason why two products that bring roughly the same value are often
priced very differently.
Chosen Go-To-Market models drastically impact your Customer Acquisition Costs.
If you have a highly expensive, enterprise sales team, you inevitably have to
charge more for your product to keep your CAC in check.
Conversely, if you can go-to-market with a low-touch (or even no touch) model,
you bring those acquisition costs down significantly and can pass along the
savings to your customers in the form of a lower price.
That's the key: customers win when you have a more efficient Go-To-Market.
Better marketing -> Better unit economics -> Lower price -> Customers win ->
Higher satisfaction -> Larger market to capture.
#marketing
Originally posted by Shiv Narayanan on LinkedIn
link: linkedin.com/in/shiv-n22
priced very differently.
Chosen Go-To-Market models drastically impact your Customer Acquisition Costs.
If you have a highly expensive, enterprise sales team, you inevitably have to
charge more for your product to keep your CAC in check.
Conversely, if you can go-to-market with a low-touch (or even no touch) model,
you bring those acquisition costs down significantly and can pass along the
savings to your customers in the form of a lower price.
That's the key: customers win when you have a more efficient Go-To-Market.
Better marketing -> Better unit economics -> Lower price -> Customers win ->
Higher satisfaction -> Larger market to capture.
#marketing
Originally posted by Shiv Narayanan on LinkedIn
link: linkedin.com/in/shiv-n22
