“There are nine distinct types of brand identities. Each types is distinguished
by two main characteristics: Point of reference (how you want customers to
understand your brand), and tone and manner (how the brand usually behaves or
expresses itself). If your company culture is aligned and integrated with that
identity, your employees are more likely to make decisions and take actions that
deliver on your brand promise.” https://buff.ly/33Wd7Kl via Harvard Business
Review, by Denise Yohn

Posted by Anand Thaker on LinkedIn
link: linkedin.com/in/anandthaker