There are 3 elements you need to have in place before you start filling your top
of funnel:

1. A deep understanding of WHO you want to attract and the clear, meaningful
result you can get them.

2. A conversion process that includes:

- demonstrating you can deliver on your core promise

- Introducing more features that make your product sticky AFTER they pay

- 12 months of emails that address objections, increase your perceived value,
solve more pains with a clear next step if they don't convert.

3. At LEAST one additional product or service you can offer that solves the NEW
set of pains your product creates.

If you're dumping leads in before you have this setup, you're wasting money,
time and energy.

Posted by Aaron Krall on Facebook