The perfect SaaS Marketing team structure for an early stage B2B business:

1 person, the manager coordinates. Needs to be a generalist and is accountable
for metrics
First hire is an expert content creator in whatever medium your persona consumes
the most
This lean team can get the content flywheel started
The manager can then start testing other channels to see if any show promise:
PPC, paid social, product led, influencers, affiliate etc
Hire further specialists based on those tests, start with freelancers and then
full time as channels prove themselves
All remote


Originally posted by Tom Hunt on Facebook