The longer a reader stays on your page, the better your content will perform in
search.
One of the best tactics I ever implemented was called "The Post Summary".
It's 3 bullet point formula that immediately highlights what is covered in the
content.
The first time I tried it out, bounce rate improved, time on page increased
(+39%) and keyword rankings jumped up from positions 7-10 to top 5.
Now, all my content includes a post summary.
#marketing #content #b2bmarketers #saasmarketing #digital
search.
One of the best tactics I ever implemented was called "The Post Summary".
It's 3 bullet point formula that immediately highlights what is covered in the
content.
The first time I tried it out, bounce rate improved, time on page increased
(+39%) and keyword rankings jumped up from positions 7-10 to top 5.
Now, all my content includes a post summary.
#marketing #content #b2bmarketers #saasmarketing #digital