The Indian Premier League India operates as a multi-sided marketplace, at the
center of teams, audience and sponsors. It converts engagement to money.

The majority of the revenues for IPL are from broadcasting rights, sponsorships,
and merchandise and ticketing. The total revenue share between the Board of
Control for Cricket in India (BCCI) and the franchise is 60:40.

The IPL as a platform earns 2,900 Cr ($450M).

The teams earn further revenue individually. Game ticket sales bring in 200 Cr
($30MM), while the franchises earn 500 Cr ($80M) from sponsorship revenue, a
total of 700 Cr.

The BCCI pockets 50% of the platform revenue (1,450Cr), and 20% of the franchise
revenue (140 Cr), making this a 1,600 Cr ($250M) machine for the BCCI. The eight
franchises make 2,000 Cr ($310M) or ~250Cr ($40M) per team.

The total revenue to the IPL as a tournament is an astonishing 3,600Cr ($560M).

For more such insights, check out our stories at A Junior VC.

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Posted by Raghav Nair on LinkedIn