The guys from Backlinko analyzed 1 million Google search results.

Here are their key findings on what correlates with higher rankings on Google:

1. The number of domains linking to a page.

2. A site’s overall link authority.

3. Content rated as “topically relevant”.

4. Longer content (1890 words and more).

5. HTTPS (instead of HTTP).

6. At least one image.

7. Fast-loading pages.

8. Exact match anchor text.

9. Low bounce rate.



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