The first thing I do, upon receiving an article from my team is - go through the
case studies they've added.
Call it the obsession about backing and validating every topic with examples.
That makes the article so much more actionable!
And engaging.
And non-monotonous.
I'd love to know about your obsession. :)
#contentmarketing #contentwriting #copywriting

Posted by Priyanka Desai on LinkedIn