The first 60 minutes are crucial.
How do comments impact content views? Let's find out👇
Over the last few weeks, I recorded all comments left in the first hour of my
content going live.
Why? Because I hear it's important but there's no data to back it up
The chart below shows posts, view count and comments left in the first hour
(white number inside chart)
The first post had 2 comments in the first 60 minutes, the second post had 16
comments, and so on.
Here’s what I noticed:
More comments DO NOT equal higher view count
Does this mean comments don’t matter?
No. They do
But, it's NOT the number of comments that matter
It’s WHO left the comment
Here’s the order based on WHO has the biggest impact:
1. Comments from high profile users (i.e. Justin Welsh)
2. Comments left by 2nd/ 3rd degree connections
3. Comments left my 1st degree connections
There's also another factor:
The number of *unique* comments left in the first hour
The more unique comments = higher view count
What's the lesson here?
Your content has to be *so good* that not only YOUR network leaves a comment,
but THEIR network leaves a comment, too.
For that to happen, we ALL need to create better content
Scary, huh?
#LinkedIn #Marketing
How do comments impact content views? Let's find out👇
Over the last few weeks, I recorded all comments left in the first hour of my
content going live.
Why? Because I hear it's important but there's no data to back it up
The chart below shows posts, view count and comments left in the first hour
(white number inside chart)
The first post had 2 comments in the first 60 minutes, the second post had 16
comments, and so on.
Here’s what I noticed:
More comments DO NOT equal higher view count
Does this mean comments don’t matter?
No. They do
But, it's NOT the number of comments that matter
It’s WHO left the comment
Here’s the order based on WHO has the biggest impact:
1. Comments from high profile users (i.e. Justin Welsh)
2. Comments left by 2nd/ 3rd degree connections
3. Comments left my 1st degree connections
There's also another factor:
The number of *unique* comments left in the first hour
The more unique comments = higher view count
What's the lesson here?
Your content has to be *so good* that not only YOUR network leaves a comment,
but THEIR network leaves a comment, too.
For that to happen, we ALL need to create better content
Scary, huh?
#LinkedIn #Marketing
