The content you post on LinkedIn needs some structure.

I’m talking about your daily posts.

How do you lay them here?

As an experiment, try publishing a post on LinkedIn without a line break or
space between sentences.

A giant block of text.

Most of the times, it won’t perform well.

The reason is - the flow.

The topic of the post helps people to read it.

However, it’s the structure that keeps them reading it.

The flow makes it easy easy to read.
It entices them to read further.

To explain this, I’ve structured this post as:

Easy to read.
With spacing.

Its my way of tricking your brain to read further.

Structure matters.

If you want people to read your posts, don’t overlook this.

#linkedin #content #contentwriting #contentmarketing