The Coca-Cola Company was born out of an injured Confederate Colonel's addiction
for morphine.

To get a substitute for his morphine addiction, John Pemberton invented a French
Wine Coca, a nerve tonic.

Tough times make tough people and great businesses that can survive any tide.

When Atlanta passed prohibition legislation in 1886, John couldn't use his older
formula for his drink and had to redo the formula.

He had to basically make a non-alcoholic version of his tonic. And this way,
Coca-Cola, came into existence.

You see, a crisis always propels a great business.

Covid has and will definitely groom businesses during unprecedented times and
make the best one survive.

Which businesses do you know are reinventing themselves to adapt and survive the
Covid crisis?

#cocacola #crisis #survival #business

Posted by Radhika Bajoria on LinkedIn