The Chinese bamboo tree will spend 5 years developing, spreading its root system
underground with no visible progress.
Then in its six year, it grows 80-feet in six weeks.
It’s the same for SaaS marketing:
Word of mouth
Social engagement
All of these don’t seem to have any impact for years, until suddenly:
Everyone is talking about your product
Your social channels are blowing up
You start ranking for those big terms
Everyone wants to partner
The good news: all it takes is consistency to grow.
The bad news: it can take time.
“The first rule of compounding: Never interrupt it unnecessarily” - Charlie

Originally posted by Tom Hunt on Facebook