The biggest mistake I see most companies make in SEO is doing things "just for
SEO".
It's not OK that it's not on brand because "it's just for SEO".
It's not OK that it reads like it was written for and by a robot because it's
"just for SEO".
It's not OK that customers won't understand it or won't like it because it's
"just for SEO".
Doing things "for SEO" means making marketing work for search engines and the
people that use them. If it's not in line with your marketing strategy, it's not
going to work as well as it should.
Posted by Stephen Kenwright on LinkedIn
link: linkedin.com/in/stephen-kenwright-46103a60
SEO".
It's not OK that it's not on brand because "it's just for SEO".
It's not OK that it reads like it was written for and by a robot because it's
"just for SEO".
It's not OK that customers won't understand it or won't like it because it's
"just for SEO".
Doing things "for SEO" means making marketing work for search engines and the
people that use them. If it's not in line with your marketing strategy, it's not
going to work as well as it should.
Posted by Stephen Kenwright on LinkedIn
link: linkedin.com/in/stephen-kenwright-46103a60