The best businesses leverage automation wherever possible. The worst businesses
have virtually no automation and require custom human intervention every time.

Automation and repeatable systems have two benefits:

1) They create more enterprise value and build bigger companies by default
because the business is growing without always needing human intervention.

2) They create more freedom, space and time for all those involved with the
business, leading to more fulfilling lives.

The second benefit is the most overlooked when building companies. Surely, you
can still build a lot of enterprise value without automation.

But you will also surely have more unhappy employees and customers, which is the
exact opposite of what businesses should hope to achieve.

#marketing



Originally posted by Shiv Narayanan on LinkedIn
link: linkedin.com/in/shiv-n22