THE 6 STEP BUYER'S JOURNEY AND WHY IS IT MATTERS?
A buyer has to go from multiple points in your funnel before reaching the final
conversion stage and as a marketer, it’s completely your responsibility to lower
the resistance, convince them more for moving from point to point .
Here I have tried to demonstrate the steps buyer’s journey. Go through it and
tell us your thoughts about it.
> 1. AWARENESS STAGE:
YOUR BUYER: Became aware of pain & status quo loosens.
YOUR ACTIONS: Focus on problems & pain points. Use big-picture industry-focused
content, social media advertising, sponsorships, PR, webinars, etc.
> 2. INTEREST STAGE:
YOUR BUYER: Gets interested in finding a solution, begins to discover trends,
products & brands.
YOUR ACTIONS: Focus on solutions, educate, help prospects, evaluate buying
criteria, white papers, eBooks, webinars, events, analyst reports, videos,
reviews, checklists, etc.
> 3.CONSIDERATION STAGE:
YOUR BUYER: Evaluates specific products & services; becomes willing to engage
with sellers.
YOUR ACTIONS: Show what it's like to work with you. Demos, datasheets, trails,
pricing, case studies, references, vendor comparisons, implementation data, etc.
> 4. PURCHASE STAGE:
YOUR BUYER: Commits to a specific solution; justifies reasons for purchase.
YOUR ACTIONS: Validate their decision; make the contract process easy. Begin
implementation/service phase. Live training, recorded webinars, user guides,
kick-off events, etc.
> 5. POST-PURCHASE STAGE:
YOUR BUYER: Expects good product performance and great customer service; may
become an advocate.
YOUR ACTIONS: Continuous learning, customer webinars to introduce new features,
communities, loyalty/advocacy programs, feedback loops. Check-in often,
newsletters, emails, phone calls. Make them feel cared for and safe.
> 6. RE-PURCHASE STAGE:
YOUR BUYER: May become interested in expanding the use of goods and services.
YOUR ACTIONS: Stay in touch. Look for opportunities to upgrade, expand product
use, or add new products, newsletters, emails, phone calls, etc.
(Credits: Uhuru network)
SO TELL ME IF YOU HAVE EVER TRIED IMPLEMENTING THESE STEPS ON ANY OF YOUR
FUNNELS?
Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/670584916821065/user/100003804679521/
A buyer has to go from multiple points in your funnel before reaching the final
conversion stage and as a marketer, it’s completely your responsibility to lower
the resistance, convince them more for moving from point to point .
Here I have tried to demonstrate the steps buyer’s journey. Go through it and
tell us your thoughts about it.
> 1. AWARENESS STAGE:
YOUR BUYER: Became aware of pain & status quo loosens.
YOUR ACTIONS: Focus on problems & pain points. Use big-picture industry-focused
content, social media advertising, sponsorships, PR, webinars, etc.
> 2. INTEREST STAGE:
YOUR BUYER: Gets interested in finding a solution, begins to discover trends,
products & brands.
YOUR ACTIONS: Focus on solutions, educate, help prospects, evaluate buying
criteria, white papers, eBooks, webinars, events, analyst reports, videos,
reviews, checklists, etc.
> 3.CONSIDERATION STAGE:
YOUR BUYER: Evaluates specific products & services; becomes willing to engage
with sellers.
YOUR ACTIONS: Show what it's like to work with you. Demos, datasheets, trails,
pricing, case studies, references, vendor comparisons, implementation data, etc.
> 4. PURCHASE STAGE:
YOUR BUYER: Commits to a specific solution; justifies reasons for purchase.
YOUR ACTIONS: Validate their decision; make the contract process easy. Begin
implementation/service phase. Live training, recorded webinars, user guides,
kick-off events, etc.
> 5. POST-PURCHASE STAGE:
YOUR BUYER: Expects good product performance and great customer service; may
become an advocate.
YOUR ACTIONS: Continuous learning, customer webinars to introduce new features,
communities, loyalty/advocacy programs, feedback loops. Check-in often,
newsletters, emails, phone calls. Make them feel cared for and safe.
> 6. RE-PURCHASE STAGE:
YOUR BUYER: May become interested in expanding the use of goods and services.
YOUR ACTIONS: Stay in touch. Look for opportunities to upgrade, expand product
use, or add new products, newsletters, emails, phone calls, etc.
(Credits: Uhuru network)
SO TELL ME IF YOU HAVE EVER TRIED IMPLEMENTING THESE STEPS ON ANY OF YOUR
FUNNELS?
Posted by Abhilash Kumar Mahala on Facebook
link: facebook.com/groups/670584916821065/user/100003804679521/
