The 3 big metrics for outreach emails
Those 3 are:
1) open rate
2) reply rate
3) meeting book rate
Unless click rates are important for your business, focus on these 3 numbers
only.
Here are the greenlight benchmarks to know if you are on the right track:
Open rate: 70% and above
Reply rate: 15% and above
Meeting book rate: 2-5% depending upon your business, this will vary, but 2-5%
is the general ballpark.
I see so many of people I talk to get obsessed with over-analyzing on them.
“Hey Zubin, we got 72% open rate in the last campaign. If we change the subject
line to X, we might get to 77%”
That is true.
But, I would rather apply the principle of “good enough. Move on”
Get those 3 metrics at their benchmark numbers, and MOVE ON.
You are better to spend time on other things that will move the needle of your
business -
- reaching out to more people
- branching to other marketing channel
- closing more sales
So, get it to good enough, don’t complicate or over analyze, and move on
Posted by Zubin Ajmera on Facebook
link: facebook.com/zubinajmera
Those 3 are:
1) open rate
2) reply rate
3) meeting book rate
Unless click rates are important for your business, focus on these 3 numbers
only.
Here are the greenlight benchmarks to know if you are on the right track:
Open rate: 70% and above
Reply rate: 15% and above
Meeting book rate: 2-5% depending upon your business, this will vary, but 2-5%
is the general ballpark.
I see so many of people I talk to get obsessed with over-analyzing on them.
“Hey Zubin, we got 72% open rate in the last campaign. If we change the subject
line to X, we might get to 77%”
That is true.
But, I would rather apply the principle of “good enough. Move on”
Get those 3 metrics at their benchmark numbers, and MOVE ON.
You are better to spend time on other things that will move the needle of your
business -
- reaching out to more people
- branching to other marketing channel
- closing more sales
So, get it to good enough, don’t complicate or over analyze, and move on
Posted by Zubin Ajmera on Facebook
link: facebook.com/zubinajmera