Tesla is launching a tequila brand and that actually is a really good idea.

66% of Ferrari’s revenue comes from merch.

Charles Peralo wrote a detailed Facebook post.

I tried to write a Twitter thread which didn’t come out well so tagging his
words here.

I think you’ll enjoy this read.

Also another thought is that most of these merchandise buyers might not own a
Ferrari. It might be like buying a bit of status by owning something from

I know @fast (and slow by @badunicornvc) does have Twitter games with some
merch. Who else does this?

Will you adopt this technique to support your main business model?

I have been planning to launch merchandise to support www.wishboard.co for a
while now but I keep postponing because sometimes I feel I might be deviating
from the main cause.

Comment your ideas to discuss.

Posted by Sanketh YS on Facebook
link: facebook.com/groups/218657881566541/user/1438747431/