Struggling with writer's block?

Not sure what topic to write about next?

Speak with your customers and ask them this question:

What was happening in your company that made you search for (product category)?

Answers will vary, but they could look like:

- We we're struggling with our sales process. We needed structure.
- Leads weren't ready to buy. They were too high in the funnel.
- Our conversion rates were poor. We wanted to improve them.

Before you know it, you have 3 new ideas - How to improve your sales process,
how to nurture leads down the funnel and how to increase conversion rates.

#saasmarketing #contentstrategy #b2bmarketers